Forum Breakfast: Wish You Were Here! Rebuilding Portland’s Travel and Tourism Industry

Wednesday, December 15, 2021 (7:30 AM - 9:00 AM) (PST)


Travel and tourism have traditionally been major economic drivers in the Portland metropolitan region. As recently as 2019, tourism to the region accounted for $5.6 billion in aggregates sales and $277.8 million in tax revenue; the industry employed nearly 37,000 Portlanders, generating $1.6 billion in employment earnings. 

Times have changed. Portland’s reputation—and its appeal as a tourist destination—have taken a major hit over the last two years. Driven by COVID-19, wildfires, political violence, and public safety concerns, increasing numbers of potential visitors view Portland as an unsafe and unwelcoming city. 

What’s the plan for rebuilding Portland’s tourist reputation with regional, national, and international markets? What can local leaders do to shift the narrative about Portland? And what does the future look like for industries that are dependent on Portland being a desirable place to visit? 

Our final Breakfast Forum for 2021 will explore these important issues. Our panel of travel and tourism experts will discuss the factors at play and share their plans for making Portland a destination city once again


  • Jeff Miller, Travel Portland 
  • Jim Etzel, Sport Oregon
  • Tessa Peterson, The Hoxton 
  • Moderate by Liz Fuller, Gard Communications

In the best interest of our attendees, staff and guests we are following present public health state and federal mandates, along with best practices. 

  • Proof of vaccination OR negative COVID test is required upon entry 

  • Acceptable proof of vaccination includes a CDC-issued vaccination card or photo of a CDC-issued vaccination card issued to the registered attendee. Attendees must have received their final dose at least two weeks before the even 

  • Acceptable proof of a negative test includes a digital or printed photo ofa negative PCR test taken within 72 hours of the even 

  • Masks must be worn at all times except when actively eating or drinking  



$45 - Online

$50 - At the door

$360 - Table of 8

Hilton Portland & Executive Tower
921 SW 6th Avenue
Portland, OR 97204 United States

Hilton Portland Downtown in the Skyline 2 room (23rd floor)

Event Contact
Ashley Odil
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Wednesday, December 15, 2021 (7:30 AM - 9:00 AM) (PST)
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